gBETA Social Impact

gBETA Social Impact is powered by American Family Insurance Institute and gener8tor. The free seven-week program works exclusively with social enterprises and startup-stage nonprofits committed to making a positive impact in the world.

Five social enterprises/nonprofits will be selected for the gBETA Social Impact program taking place in Madison, Wisconsin.


Spring 2019 Focus Areas:

Economic Opportunity

Breaking the cycle of poverty in underserved communities, particularly for people who were formerly incarcerated.

Learning & Academic Achievement

Fostering learning and academic achievement by supporting students, teachers, and administrators.

Healthy Youth Development

Supporting social, emotional, and physical development of youth from birth through age 18.

Community Resilience

Promoting a sustainable world through clean energy, affordable housing, transportation, and food production.


Participating Companies Receive:

  • Individualized coaching and mentorship from the gBETA team during weekly, one-on-one meetings.

  • One-on-one meetings with 25+ mentors including serial entrepreneurs, subject matter experts and investors.

  • Weekly Lunch & Learn series featuring topics relevant to startups including understanding market size, choosing a revenue model, and how to pitch investors. Lunch & Learn events are free and open to the public.

  • Exclusive Pitch Night reception during which participating companies have the opportunity to pitch to an audience of entrepreneurs, mentors, investors and community members.

  • Opportunity to build relationships within each cohort of five companies, and the community of gener8tor and gBETA alumni.

  • $1M + in deals and perks from vendors like IBM Cloud, Rackspace, Amazon, PayPal, Zendesk and Microsoft.

Frequently Asked Questions

Who can apply?

gBETA Social Impact works with for-profit social enterprises and startup-stage nonprofits working on innovation in economic opportunity, learning & academic achievement, healthy youth development, or community resilience.

Do startups and nonprofits need to be located in Madison to apply?

We accept applications from startups and nonprofits across the globe. However, we require that at least one founder from each startup/nonprofit be located in Madison for the duration of the program.

What stage do I need to be at?

The program considers social enterprises or startup-stage nonprofits from very early-stage (“napkin stage”) through post-revenue.

What kind of commitment do you need from me?

The weekly commitment is two hour-long team meetings, a two-hour speed-networking event with mentors, and an hour-long “Lunch and Learn.” During the last week and a half, we need flexibility for full days of investor, funder, and accelerator pitches.

Free program? What's the catch?

None! Thanks to the support of American Family Insurance Institute and gener8tor, this program is 100% free to participating startups and nonprofits!

If you are interested in learning more, sign up for Office Hours
or contact gBETA Social Impact Director, Lauren Usher.